Flagship large & mid-cap
ASK Indian Entrepreneur Portfolio (IEP)
Entrepreneur-led businesses with high quality of earnings, strong balance sheets and long growth runways.
₹50 L
PMS minimum ticket
₹1 Cr
AIF minimum ticket
2004
Since
ASK · ICICI Pru
Managers on platform
Concentrated conviction
20–30 stock portfolios built with deep research — not diluted like index-hugging funds.
Institutional-grade managers
Access strategies from AMCs managing large HNI and family-office capital across cycles.
Beyond listed equity
AIFs open up long-short, private credit, real estate and other differentiated return sources.
Manager 01
askfinancials.com ASK Investment Managers
One of India's oldest and largest independent PMS houses, built on a disciplined Quality-Growth-Value investing framework.
Concentrated multi-cap
ASK India Select Portfolio
A high-conviction basket of 20–25 businesses meeting ASK's Quality, Growth and Value filters.
Mid & small-cap growth
ASK Emerging Opportunities Portfolio
Emerging franchises poised to compound earnings faster than the broader market over 5–7 years.
Consumption & discretionary
ASK Lifestyle Portfolio
Playing India's premiumisation and rising per-capita income theme across consumer-facing businesses.
Manager 02
iciciprualternates.com ICICI Prudential Alternates
The alternates arm of one of India's largest asset managers, spanning discretionary PMS, long-short AIFs and real-asset strategies.
Contrarian large-cap
ICICI Prudential PMS Contra Strategy
Buys quality businesses trading below intrinsic value where near-term sentiment is weak.
Value multi-cap
ICICI Prudential PMS Value Strategy
Bottom-up value picks with a margin of safety and clear re-rating triggers.
Small & mid-cap
ICICI Prudential PIPE Strategy
Pipeline of high-growth SMID companies at early stages of institutional discovery.
Alternative — hedged equity
ICICI Prudential Long Short Fund (Cat III AIF)
Long-short equity strategy aiming for equity-like returns with lower drawdowns across cycles.
Alternative — real assets
ICICI Prudential Real Estate AIF
Structured credit and equity exposure to Indian real estate developers and projects.
Market context
Where ASK & ICICI Prudential sit in India's PMS landscape
India's discretionary PMS industry is concentrated across a handful of large managers. ICICI Prudential and ASK feature consistently among the top houses by AUM, alongside Motilal Oswal, Nippon and Kotak.
Source: Cafemutual — Top PMS players in India- 01ICICI Prudential PMSOn our platformOne of India's largest discretionary PMS books
- 02ASK Investment ManagersOn our platformQuality-growth pioneer, deep HNI franchise
- 03Motilal Oswal AMCQGLP philosophy, long-only equity PMS
- 04Nippon Life India AIF & PMSDiversified PMS + AIF platform
- 05Kotak PMSMulti-strategy PMS across market caps
PMS vs AIF at a glance
| Feature | PMS | AIF |
|---|---|---|
| Minimum investment | ₹50 lakh (SEBI) | ₹1 crore (SEBI) |
| Ownership | Securities held in investor's demat | Units of the fund |
| Structure | Discretionary / non-discretionary | Cat I, II or III pooled vehicle |
| Strategy universe | Primarily listed equity | Equity, debt, PE, real estate, long-short |
| Taxation | Investor taxed on each transaction | Pass-through (Cat I & II); fund-level (Cat III) |
| Liquidity | Typically open-ended | Close-ended tenure common |
Investing from abroad or considering GIFT City funds? See our IFSC vs domestic AIF comparison for how GIFT City funds differ from Indian AIFs on structure, currency and tax.
How Silicon One helps you choose
With over two decades in Indian wealth management, we help you evaluate strategies from ASK, ICICI Prudential and other leading managers against your risk profile, horizon and goals — and monitor them through cycles.
- Manager and strategy shortlisting based on your objectives
- Onboarding, KYC and documentation handled end-to-end
- Consolidated portfolio review across PMS, AIF and MF
- Ongoing performance monitoring and rebalancing calls
Request a consultation
Share a few details and a Silicon One representative will help you shortlist the right PMS or AIF strategy for your goals, risk appetite and tax situation.
- Curated shortlist across ASK, ICICI Prudential and peers
- Fee, taxation and exit-load walkthrough
- Onboarding assistance end-to-end
Silicon One acts as a distributor / introducer for PMS and AIF products. Investments in PMS and AIF products are subject to market risks and are meant for sophisticated investors who understand the associated risks. Please read all strategy-related documents carefully before investing. Past performance is not indicative of future results. Manager and strategy information sourced from public disclosures on iciciprualternates.com, askfinancials.com and third-party industry publications.